Monday, February 7, 2011

Super Bowl Blunders

I hope everyone enjoyed the Super Bowl this past Sunday. For me it was certainly an interesting experience.
            Maybe I should start by saying, that even though I don’t particularly like sports, I do watch the Super Bowl. I think the fact that our country puts so much money, time and energy into a professional sport is sad in a way. But it also says a lot about our culture, but I digress.
First of all, this was my first Super Bowl not in Colorado. I can remember most of my Super Bowls. The very American tradition is more about the social gathering to me rather than the sport itself. Ask me who won the Super Bowl in 2007, and I couldn’t even tell you who played in it. But I could tell you where I was, who I was with, what I ate and possibly even my favorite commercial.
This year was still about the social gathering. My dorm threw a party, and unlike the Halloween disaster I mentioned earlier this year, it was actually successful, until half time when everyone left.
We had pizza, wings, chips and brownies, all the foods necessary to make it feel like the Super Bowl. We sat in our dark basement with the semi-quality TV and watched the game unfold. I’m not talking about the football game; I’m talking about the commercialism game.
The most noticeable difference of my Super Bowl experience this year was that I watched it with about 30 boys.
If you didn’t know this already, my dorm building is 15 percent girls and 85 percent boys. So it shouldn’t come as any surprise that I was watching the game surrounded by predominantly males.
Now one of my favorite things about the Super Bowl is the commercials. These are supposed to be the best ads of the year, right? Well…
Now I truly understand the sexist psychology behind most of the story lines of the commercials. As I sat there in the middle of a room filled with boys and watched the ads before me, I never expected the reaction that erupted.
Take the first ad for example. The kitchen remodel Bud Light commercial received laughs from all the boys in the room.
Do ad agencies know that the Super Bowl isn’t just for men anymore? Hello! It’s not an American tradition for nothing. I think someone is forgetting that half of America is composed of women. We deserve some ads too.
To be honest, the best part of this year’s Super Bowl was not the once again sexist advertisements; it was the fact that Glee came on afterwards.

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